Lost Classics: The Miller Lite Spots

simillerliteSports Illustrated, 2002

“Tastes great!” “Less filling!”

If a commercial’s success can be measured by the number of underage dorks who quote it feverishly, then few have done better than the original ads for Miller Lite.

As much as I liked the spots, I discovered something about truth in advertising once I was able to legally sample the beer in ’91- the same year the ads disappeared. I found that Miller Lite tasted only so-so and didn’t stop me from developing a beer gut.

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